A global program delivering best-practice ads for Meta’s platforms.
The MobileWorks program was launched as a global program to support Meta advertisers with a creative solution to efficiently produce mobile-first video ads for Meta’s platforms.
The unique program utilised Genero’s global network of professional creatives to turn Meta advertiser’s existing video or still assets into original, mobile-first video ads within days. The end-to-end process was managed on the Genero platform via a custom workflow designed specifically for the program.
550+
briefs
2000+
video ads
20+
countries
Elevating creator content with a quick turn-around, trend led production.
In a strategic move to extend and amplify their sponsorship of Big Brother Brazil, Nestlé came to Genero to produce a creator-led Reels campaign aimed at showcasing the “new, creamier formula” of Nestlé Classic Chocolate. The key objective was to align the product with those coveted moments of relaxation amid the chaos of daily life, using humour to connect with the Big Brother audience.
Social content for a whole year for IHG.
IHG Rewards Club needed a diverse selection of social videos to drive app installs across multiple markets in a fresh and engaging way.
With a full suite of videos delivered in less than a month from the initial brief, the campaign provides 6-10 second escapes to 9 key destinations across Asia and Australia while highlighting the ease of booking hotels via the IHG app. The content was promoted on Facebook and Instagram for a full year yielding impressive results.
12X
app installs
30.67%
avg. VTR
2000%
positive engagements increase
A simple, streamlined process.
1
Post your brief on Genero
Use our simple online form to outline your brief, brand and objectives.
2
Receive detailed creative ideas
Review and shortlist creative proposals, along with past examples of work.
3
Select the best treatment
Choose your favourite creative idea and move your brief into production.
4
Production
Our workflow tools cover the full process, including payments, legals, feedback and approvals.