Senior creative talent, on demand.
A structured creative sprint model, powered by an invite-only panel of senior independent creatives, with experience at the world’s best agencies.
Curated by UNKNOWN and delivered through Genero. For a fixed cost, you can move from brief to production-ready creative platform in three weeks.
There has never been more senior independent talent. Now you can reach them.
Brands need more creative support than ever before, but their current systems systems add too much friction to effectively harness independent talent. Now you can source the best senior thinking, when you need it, through one platform.
From brief to production-ready creative platform in three weeks.
Talent
Genero works with you to sharpen your brief. UNKNOWN curates a shortlist of five senior independent creatives, each hand-picked for your brand, category and channels — people who've led work inside the world's best agencies. You choose three to take on your brief.
Ideas
Each creative develops three distinct creative territories against your brief: the core idea, the insight it's built on, why it works, and how it extends across your key channels. Ideas are presented in live, collaborative pitch sessions — nine routes from three senior minds. You pick one creative and one territory to take forward.
Development
Your chosen territory is developed into a full creative platform, a fully articulated campaign idea and a production-ready brief, including three agreed executions (a script, storyboard, key visual or similar). Your creative partner can also help you select the right production partners.
Total cost: £20k for UK briefs / $30k for US briefs.
Fixed pricing, agreed up front. More regions launching soon.
Built for the briefs that matter most.
Senior only.
You’ll work with an invite-only roster of senior creatives from some of the world's most creative agencies and brands, curated by UNKNOWN and matched to your brief.
One supplier.
Briefing, collaboration, contracts and payment all run through the Genero platform. No sourcing, new supplier setup, or procurement headaches.
Real choice.
Nine developed creative territories from three senior minds so you get distinct, fleshed out options to choose from, without running a lengthy pitch.
Committed thinking.
Every creative is paid for every stage, including their pitches. You get their best work, not speculative effort from people hedging their time.
The deliverables.
- A sharpened, single-minded creative brief
- Nine creative territories from three senior creatives
- A full creative platform built from your chosen territory
- Your big campaign idea, fully articulated
- A production-ready brief, with three agreed executions (script, storyboard, key visual or similar)
- Everything ready to brief production partners
- About UNKNOWN
Curated by UNKNOWN.
UNKNOWN is the talent growth consultancy behind some of the world's most ambitious agencies and brands. Over six years they've placed more than 2,500 creative and strategic leaders globally, from creative directors to CEOs and chairs. Nobody knows the senior end of the creative market better — and they decide who makes this panel.
- BACKED BY US
Powered by Genero.
Genero is a creative delivery system connecting brands with independent creative businesses, talent and social creators through one intelligent platform. With teams in London, New York, São Paulo, Singapore, Sydney and Melbourne, they’re a trusted global partner to brands like Procter & Gamble, L'Oreal, AB InBev, Canva, Meta and Pinterest.
Frequently asked questions
What talent is on the roster?
Senior independent strategists and creative directors with proven track records inside the world's leading agencies and brands. The panel is invite-only and curated by UNKNOWN.
How are the five creatives on my shortlist chosen?
Genero and UNKNOWN select them together, matched to your category, channels, market and the specific challenge in your brief.
What if our brief isn't ready?
The Genero team will help sharpen your brief. Where you need deeper strategic work, a senior strategist can run a separate dedicated strategy sprint first.
Can the creative stay involved through production?
Yes. An optional production oversight phase keeps your chosen creative on through production partner selection, shoots, reviews and final sign-off, scoped per project.
Do we have to produce the work through Genero?
No. The production-ready brief is yours, and works with any production partner. Most clients do tap Genero's network of 130,000+ creators and production partners for the making, but it's your call.
What does it cost?
£20k for UK briefs, $30k for US briefs, fixed and agreed up front. That covers the full sprint: shortlist, nine territories, live pitch sessions and full development of your chosen route, with every creative paid for every stage.
What markets is this available in?
We’ve already curated the talent pool for the US and UK, so briefs can launch straight away. UNKNOWN has a deep talent network, so we can also support briefs in markets, but it might require a slightly longer lead time for the talent curation phase. More markets will launch officially soon.
Got a brief this could work for?
