Key Details
Closed
on Nov 8, 2009
Artist:
Bang Bang Eche
Song:
Nikee
Release forms required:

Key Details

Closed
on Nov 8, 2009
Artist:
Bang Bang Eche
Song:
Nikee
Release forms required:

The Brief

Bang Bang Eche want you to make the music video for their new song Nikee! Be inspired by the song and let your creative vision flow!


Bang Bang Eche

Bang Bang Eche was never going to let being from New Zealand's South Island impede their success. From the very beginning the group of youngsters established themselves around a hunger for touring. Their ferocious approach towards the live show quickly led them across the globe. In 2008, Bang Bang Eche traveled to the United States to play CMJ Music Marathon and tour the country's DIY circuit.

Immediately afterwards, they toured parts of Europe (opening for The Faint when they weren't headlining). Finishing off their first full year as a band, Bang Bang Eche played the Rhythm & Vines festival in the very first part of the world to welcome the New Year, along with Franz Ferdinand and The Kooks.

From there, they took the grand prize of the national Big Day Out contest, walking away with a slot at the legendary festival. This year started with the group leaving home again for SXSW in Texas, to the U.K. for The Great Escape, parts of Europe they've yet to visit and their first Australian tour.

In the latter part of 2008, their single, "4 To The Floor," debuted at No. 1 on US Commercial Alternative Specialty Show charts, came in top 5 most added at North American college radio and broke the top 50 on CMJ's Radio 200, and was the No. 2 most played self-released album in the US. Their live performance for Seattle radio station KEXP during CMJ led to several extensive online features. In their home country, Bang Bang Eche's debut, self-titled EP yielded two No. 1 (and one top 5) singles on bFM (NZ’s premiere college radio station), a 16-week run on the Radioscope chart (with a peak at No. 3) and regular TV appearances across the territory.

Bang Bang Eche’s video for "4 To The Floor" was created during a rambunctious homeland performance in front of a ready crowd. Accurately capturing the frenetic energy that has garnered international attention, "4 To The Floor" acts as a tease to those who have yet to witness the band live.

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Filmmakers, Cast & Crew

The following creatives participated in this project.
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Official Selection

Client Selection
MikeAmin
United States
1107 1 2
Description
This video for Bang Bang Eche's Nikee is a 2D rendering of kick-ass New Zealand rock. The black and white theme is a nod to the punk rock feel of the music, but with a low-fi technology edge reminiscent of 80s-era raster text (thanks to the synth). Both aliased and anti-aliased text combine and transform into living characters on-screen. Japanese emoticons also play a big role, as they are more expressive than the ones we're used to in the west. Heavy influences include Shynola, Tim & Eric, Nintendo, and the greatest music video director of all time, Michel Gondry.

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