We are hiring

Marketing Manager
Melbourne, Australia

Genero is a global video production marketplace, providing a solution to the growing need for larger volumes of video content for social and digital marketing. We have built a community of 300,000 filmmakers, and a cloud software platform to collaboratively manage video production.

Our clients include large brands, media & creative agencies, media companies and record labels, who tap into our community for creative ideas and video content for any vertical, and use our software platform to manage the end-to-end production process.

This is a tremendous opportunity to join one of the most exciting companies in the industry globally, play a key role in our future growth strategy and technology roadmap and shape your career growth with the company.

Genero's head office is in Melbourne, Australia, with growing teams based in London and Singapore, followed by other regions globally in 2017.


The Role

  • You will work closely with the joint-CEOs and Founders in Melbourne to help grow our client base, by raising awareness with decision makers within our targeted clients, effectively position the Genero brand, drive leads to the Genero platform and to our sales team and ultimately help to grow revenue globally.

  • You will help shape our global marketing strategy, formulate the marketing plan and execute the key pillars of our strategy, across digital marketing, content marketing, PR and trade events.

  • 7+ years marketing experience, with demonstrated expertise in digital marketing.

  • Ideally you will have both agency and client-side marketing experience.

  • An excellent understanding of content marketing and the broader marketing and advertising industry so you can effectively position the Genero brand and offering.

  • You will need to be strategic but hands on, with responsibility for planning and implementing the marketing plan in all regions.

  • Ability to execute and manage successful online advertising campaigns using platforms like Facebook, Google, LinkedIn, etc.

  • Experienced in PR, you will manage our PR agencies to achieve a strong presence in trade press in our key markets.

  • You’ll be responsible for sourcing and writing client focused content for our various communications.

  • Ability to promote Genero internationally, with a particular emphasis on our key markets - UK, Asia, US and Australia.

  • Identify key industry events and ensure Genero has a presence.

  • Working in a dynamic and innovative environment, you will need to be entrepreneurial and strategic, be self-motivated and have the ability to work autonomously as well as part of a team.

Highly regarded

  • An understanding of film and video production will be highly regarded, as you will also help with growing our global filmmaking community.

  • Solid understanding of marketing automation tools and processes, to ensure effective measurement and analysis of campaign performance.

  • Sufficient understanding of SEO to lead the program internally or with third parties.

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