Video of the Year – 2012 Genero Awards

In early 2012 we announced the Genero Awards – recognition for exceptional videos and filmmakers from our community for the entire year.

The Genero team has spent a lot of time re-watching all the nominated videos from the year. We remained amazed and inspired by the level of creativity, beauty and vision pouring out of such creative people! Nominated Genero filmmakers come from every corner of the globe. We received over 1,900 video submissions in 2012 and from those we nominated about 140 into the Genero Awards.

The decisions were tough. How could we get 140 nominated videos down to just a handful? We each had our favourite videos, our own points of view, passionate feelings about the different ways each video touched us. So to help with choosing the Video of the Year we enlisted some expert help:

  • Dilly Gent (credits include Radiohead, The Dead Weather, Al Gore’s Live Earth films, From The Basement + more)
  • Jonas Åkerlund (music video director for The Rolling Stones, U2, Lady Gaga, Madonna, Metallica and many more)
  • Bryan Younce (VP of Video + Content Production at Sony Music USA)
  • Jon Cohen (Co-President + CEO of Cornerstone/The Fader Magazine)

We used the feedback and selections from these expert judges in combination with the Genero team to make our final decisions. We decided to add one extra runner up due to a tie in the voting. So, in no particular order, here are the Video of the Year Runners Up who each receive $1,000:

James Brown – ‘It’s a Man’s Man’s Man’s World’ — by xfauthoux (France)
A gorgeous animated style reflecting the atmosphere of the 60’s. Xavier’s film was selected to be the official video for ‘It’s a Man’s Man’s Man’s World’ and he received invaluable experience opportunities via our partnership on the Music Video Challenge with global communications network Saatchi & Saatchi. Xavier’s video was also a Staff Pick on Vimeo.

Other Lives – ‘Dust Bowl III’ — by NOAMIR (Belgium)
Other Lives sum it up best: “We felt the video by NOAMIR spoke to the music in a desperate, tense way, yet the beautiful cinematography that captured the city’s architecture as well as the Rubens painting ‘Montée au Calvaire’, played against the torment the actor portrayed so well. The pacing was also spot on as was the clever ending by the script writers. Just a wonderful experience for us all around.”

Muse – ‘Animals’ — by pARTS (Poland)
Michal Byra and his pARTS team have delivered an expertly shot and tightly paced film. It’s bold, surprising, engaging. We’re confronted by a view behind the curtain of consumerism. Stunning!

alt-J (∆) – ‘Matilda’ — by Julian Lucas (Australia)
A strong, moody atmosphere evoking feelings of isolation and quietly resolving a loss of innocence, Julian’s video is a powerful vision for this song. The eerie locations, gritty details and confident performances round out a compelling film, restrained in it’s delivery.

Patrick Watson – ‘Blackwind’ — by Deeshin (South Korea)
A film that rewards multiple watchings, Deeshin’s finalist video for ‘Blackwind’ contains layers of subtle motifs, linking each scene as we follow the Young Artist from the comfort of home into adventure. Absolutely Beautiful!


VIDEO OF THE YEAR – 2012:


Passion Pit – ‘I’ll Be Alright’
Directed by Greg Barth


Greg’s video became the official video for ‘I’ll Be Alright’ and has gone on to receive 400,000 views and counting on Passion Pit’s YouTube channel; it was also selected as a Staff Pick on Vimeo. The video is striking, surreal and packed with deeper meaning while being hugely entertaining and memorable. It’s a wonderfully realised concept, and expertly edited.

Greg describes the film: “A heart broken museum security guard sees reality shift after abusing his medication, bringing him back to a glorified vision of his past love. Each piece of art suddenly takes part in illustrating the love cycle surrounding him. From the triangle symbolizing Seduction (Gold), to the Fiery Passion that consumes a relationship (Yellow), the entangled and complicated Break Up (Red, Dynamite), ending up with the hopeful and healing Rebirth ( Green).”

Greg wins $5,000! Congratulations, Greg, on your video being named Video of the Year 2012! Stay tuned for an interview with Greg – coming soon.

Thank you to ALL Genero filmmakers for being involved in an amazing 2012. We have more great projects, new site features, and an expanded and even more exciting 2013 Genero Awards which will be announced shortly.