New project: End7 ‘What would you like to see the end of?’

END7 and Genero.tv are partnering to help end 7 devastating diseases and the suffering of over half a billion children by 2020. These diseases can be controlled and eliminated with a simple packet of pills.

We want you to make creative videos to the theme “What would you like to see the end of?”. To you that might be ending traffic, jetlag, pollution, ironing, cold winter mornings, etc! The whole END7 campaign is summarised by the line “Together we can see the end”.

Be creative: your video should be funny, or surprising, or clever, or interesting, but most of all engaging – we want videos people will share to help promote END7’s cause. We are looking for videos that are short and punchy. The tone should be positive and shouldn’t focus on the negative impact of the diseases.

10 finalists will initially be chosen by END7 and Genero. One winner and one runner-up will then be chosen by a renowned judging panel including: Dilly Gent (credits include Radiohead, The Dead Weather, Al Gore’s Live Earth films + more), Jonas √Ökerlund (music video director for artists including Rolling Stones, Lady GaGa, The Prodigy + many more), Richard Curtis (Four Weddings and a Funeral, Bridget Jones’ Diary, Notting Hill, Blackadder, Mr Bean etc.).

The winner will get a once in a lifetime opportunity to travel to one of the affected regions in Africa or Asia to film a documentary for the END7 campaign. The prize will include two airfares, travel expenses/per diem, a small production budget of $1,000, as well as the opportunity to collaborate with multi-award winning documentary filmmaker Jon Blair while making their film. The winner and two runner-ups will also each receive an Apple Mac laptop, complete with editing software.

Submission deadline: 18th June

All the details: genero.tv/end7