New Project: Yoplait Seasons – Summer

At Yoplait, our brand purpose is to find the “so good” in everything around us. And we want you to help by creating films that show what is “so good” about each of the four seasons.

Yoplait wants you to create a film showing “What makes summer so good?”. Summer is the final season challenge remaining. We’re not looking for product videos or videos of people eating yogurt, so interpret the theme creatively and be original. You can also re-edit your existing videos that you think fit the theme.

Submission deadline: 15th April, 2013
Cash p Project ayment total: $10,000
More details: genero.tv/yoplait-summer