GREAT Britain Campaign

Hey Brits! We have a very exciting project for you…

We’ve teamed up with Visit Britain to bring you a HUGE opportunity to create tourism videos as part of their latest brand campaign, Sounds of GREAT Britain.

The GREAT Britain brand aims to get the world thinking and feeling differently about Britain: seeing it as a vibrant, inspiring and innovative place to visit.

15 videos will be selected, with 5 winners each receiving USD $8,000 and 10 runners-up each receiving USD $4,000!

Your videos need to tell the story around the experiences and locations like the ones featured in the video above! We need to help the consumer to visualise themselves in Britain at that specific location, make an emotional connection, and bring them closer to making that holiday booking to Britain.

The national tourist board promotes regional spread across England, Scotland and Wales so they are looking for a broad selection of videos across all regions.

We can’t wait to see what you come up with for this one, but get moving! Submissions close on November 3rd.

Check out the requirements, read the creative direction and download the full brief on the Project page.