Complete with electrifying ankle bracelets: ‘Get Hard – The Board Game’ by Sam Gilmore

We are gobsmacked by Sam Gilmore’s brilliant and absurd web video, which was commissioned via Genero to promote the release of ‘Get Hard’ on Blu-Ray and DVD.

Equal parts wacky and wonderful, Get Hard, The Board Game! teaches children the ruthless ramifications of prison life, all from the comfort of your own home!

Congratulations, Sam! This is a superb take on a playful brief.


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Director – Sam Gilmore
Producer – Felix Jude West
DOP – Tom Byfield
Sound Design – Hannah Webster
Voice Over – Brendan Sussman
Edit/VFX – Sam Gilmore