Dairygold & Rothco premiere #MakeaMinute campaign featuring content from Genero filmmakers

There’s nothing that pulls at the heartstrings more than a feel-good TVC, and this new one from Dairygold does exactly that.

We worked with the agency behind the video, Rothco, to source video content for their #MakeaMinute campaign, and a huge number of talented Genero filmmakers created short clips, capturing meaningful moments from throughout the day.

A huge congratulations to each of the directors who had their work selected for the video!

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