A thousand stories every second: Novotel’s captivating UK campaign

Creating campaigns that stand out amongst the crowd is key for brands, and this latest one from Novotel has hit the mark! We recently worked with the hotel company (via Havas) launching a brief that asked filmmakers to propose a new campaign tagline and create a series featuring TVCs and digital content.

Shot in one of their flagship hotels in London, the resulting campaign was the work of brilliant filmmakers SOS IN Bel Air and their strapline: There are thousands of stories every second at Novotel. With the client looking for content that could create an emotional connection within the UK market, the filmmakers created a captivating series with some beautiful visual techniques.

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Throughout the whole project we’ve been really impressed by the high standard of creative development and production. We wanted to develop a TV campaign that brought to life the personality and spirit of our brand, creating a connection with our audience and that’s what we’ve managed to achieve. We’ve loved working with SOS IN BELAIR and are delighted with the final result.” – Laila Abdin, Midscale Marketing Direct, Accor Hotel UK & Ireland


It’s the first of two recent TVC jobs by SOS IN Bel Air, who were also commissioned to create an upcoming piece for insurance brand FWD.

The production company was created by co-founders and directors Gandalf de Maupeou d’Ableiges de Monbail and Lucile Vidaud, and since first joining Genero back in 2013 (Their Houndmouth music video is a must watch!) the French filmmakers have expanded the business, with SOS IN Bel Air based in London and Tokyo.

A big congrats Gandalf, Lucile & the team behind this one! Check out a few Behind The Scenes pictures below.

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Want to work with us to create video content? Read the full Novotel case study and find out more here.

Filmmakers, see our open briefs and find new job opportunities here.