Finding a filmmaker to work with on Genero has never been easier, but if you want a great response from filmmakers, it’s important to have a clear and well written brief.
To help you get the best result, we’ve got some tips on writing your brief, to make sure you get the best engagement from our global creative community!
Step 1 – Key Details
Carefully fill out the key details section on the brief form. The higher the budget and the longer the brief is open for pitches, the more likely it is that you’ll get a strong selection of ideas. We can work with any production timeline, and get pitches within a few days, but for the best result, we recommend 7 to 14 days for treatment submissions (leave it open longer if you have more time though!), and 14 to 30 days for production, depending on the brief.
If you think you will have multiple people involved in the feedback process, or will need client/agency approval that might delay the rounds of editing and the filmmaker’s ability to deliver the final product, you should extend the video delivery date to allow for a longer production period, as filmmakers will plan to have the job complete by the date you set and some won’t pitch if the dates are unrealistic.
In the production location section, you can choose whether you want your video to be produced in a specific location or for your brief to be left open globally. For some videos, you might need the filmmaker to shoot with talent in a specific location, but keeping your brief opn worldwide will mean you get a diverse range of treatments from around the globe.
Step 2 – The Brief
A great way to start a brief is with a description of who the client is, what sort of filmmaker they're looking for and what kind of content needs to be created. For example:
‘Farmers First Hand’ is a social initiative to connect Tetley consumers with the farmers who make their tea so special. We are looking for an Indian based filmmaker to create a series of 20 videos, that capture warm and authentic stories about our farmers and tea production processes in India.
From there, you can provide as much information as possible, such as the purpose of the video, the intended platforms and formats required, what needs to be included in the video, your creative direction and as many other details as you have. Here are some additional tips for writing the brief:
- Keep the audience in mind. Filmmakers may not always understand business/marketing terms (including jargon and acronyms), so be clear and simple with your message.
- Make sure you include information under the right section of the brief, ie. audio/creative direction/brand details.
- You can format a new heading by including ##### in front of a title (ie. #####Mandatories)
- If your brief is not open globally, it should state clearly whether filmmakers pitching must be based in the required country, a citizen/resident of the required country, or just be available to shoot in a specific location.
- A huge part of our community are animators! It’s great to include in the brief whether you’re open to pitches from animators or not.
Sharing links to reference videos are a fantastic way to inspire filmmakers and give examples of the kind of content you’re looking for.
Step 3 – Design
Once you’ve nailed your brief, you need to make it look good!
Upload a high quality logo and a thumbnail image for your brief, which will be used across Genero and for promotion of your job. The optimal size for this image is 588 x 408 pixels. Try to avoid excessive text or logos in this image as it may be too small to read, but do choose an image that is relevant to the brief and will stand out.
You can also upload a banner image, which will sit at the top of the brief and be used to promote your brief to the community. The ideal size for a banner image is 2400 x 400 pixels. If you don’t have any suitable images to use, we’d suggest searching for a creative commons image on a site like Unsplash. Make sure you choose a vibrant or emotive image that is relevant to your brief or the creative direction you would like filmmakers to take.
The banner image will sit behind your strapline/callout! You only have 50 characters for your strapline, so ensure it’s short and sweet, engaging and informative. For example: ‘Make an inspiring 30" Instagram video for eBay!’
Ready? Submit a brief here and note that we always check briefs before they go live and will work with you to give you any tips to improve it.