How it works

Genero is an end-to-end video production platform.

Post a brief and connect with a global community of professional creators.

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We enable brands to scale their creative and video production through the powerful combination of three key elements.

A global community of professional creators
Tap into the creativity of 350,000 production companies, directors, animators, editors and other creators across 180 countries. Find the right creator for your brief in any corner of the globe.
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An end-to-end video production platform
Tools to help you build and target your brief, review and shortlist creator pitches, manage communications, store assets and documentation, manage feedback on video edits, make payments and so much more.
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A highly experienced client support team
A team of experts in marketing and video production are ready to help you through every step of the process. Offices in London, Singapore and Australia and USA.
Get in touch with your regional office

A clear, simple and efficient end-to-end process, all managed via the Genero platform.

Post your brief
  • Add details including your budget, deliverables, objectives, target audience and creative direction.
  • Target your brief by location or Quality Ranking, or open it up to the full creative community.
How Genero will help: We'll review your brief before it goes live and make suggestions to ensure you get the best response possible. If you have any questions or need help just get in touch.
Receive creative ideas
  • Creators respond with pitches including their idea, storyboards, team and examples of past work.
  • Once commissioned, they will pull together all elements of the production including talent, crew, locations, music and any other requirements.
How Genero will help: We'll promote your brief once it's live and can act as the liaison between you and the community, answering questions they have about your brief.
Review responses and select a creator
  • Communicate with creators via messaging on the platform, phone calls or face-to-face meetings to ask any questions you may have.
  • Work with preferred creators to develop their ideas before commissioning.
How Genero will help: We can help you shortlist responses and answer questions about our creators to help with the selection process.
Manage the production process
  • Set key milestones, manage communications and release progress payments.
  • Use the video feedback tool to leave timestamped feedback on edits, right through to final delivery.
How Genero will help: We'll help you use our platform tools during the production process. Depending on the service level you select, we can also provide additional production management support.
You set the budget
There's no quoting or negotiation around cost.
Protect confidentiality
Multiple ways to preserve confidential information.
Collaborate with your team
Add team members to streamline workflow and communication.
Get to know our creators
Rich creator profiles show past work, Quality Rankings and client feedback.
No new vendor set up
We handle all payments so there is no supplier set up required.
Centralise asset storage
Finished assets, licenses, and release forms, stored in the Genero cloud.

We offer a fully transparent and flexible fee structure.

You set the total budget and select a service level you'd like from our experienced team. Our fee is deducted and the remainder goes to your selected creator. There are no added costs on top of your budget.
Standard service
We'll help you get your brief optimised and promoted.
Use of our extensive, leading edge platform tools
Review and optimisation of your brief
Promotion of your brief to our creators
Creative ideation from our creator community
In perpetuity, online rights for content (ability to specify broadcast & print rights)
Email support from our team
25% of the budget
Get Started
Medium service
We'll help you with the selection process to find the best creator.
Standard service plus:
Full support to build your brief landing page
Outreach to the best creators for your brief
Answering community questions during ideation
Shortlisting of creator submissions and recommendations
Email and phone support from our team
35% of the budget
Get Started
Premium service
We'll help you right through to finished content.
Standard and Medium service plus:
We join your initial pre-production meeting with the selected creator
Client service support during production
Review of final release forms and music licenses to ensure compliance
Email and phone support from our team
45% of the budget
Get Started
For new clients, if your budget is under AU$5K, you'll need to pay the full amount up front for your brief to go live. If it's between $5K and $10K you'll need to pay $5K up front, and if your brief is over $10K we require 50% of the budget paid.
This reassures our community that the brief is genuine before they start working to deliver an amazing response to your brief. The money will be held by us and no funds will be used or released prior to you selecting a creator.
Our clients receive truly creative, diverse and high quality responses from the community, so they often struggle to pick just one idea. If your brief doesn’t get a satisfactory response though, we’ll refund your budget.
If your plans change and you cancel your brief after it’s closed and before commissioning a creator, we’ll provide a refund less a cancellation fee of 50% of the Genero Fee, with a minimum fee of AU$500.
Quick contact

Do you have a question? Send us a message using the form below and we'll get right back to you.

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Contact your regional office

Brands, agencies and record labels can contact our regional client teams for expert, local support.

Australia & New Zealand

Harry Preston

+61 424 079 175
100 Harris St
Pyrmont, NSW, 2009, Australia


Joe Poynter

+65 8338 1774
8 Cross Street
Singapore, 048424


Stefan Zoltowski

+44 7951 347 126
Level 3, Aviation House
125 Kingsway, London, WC2B 6NH, UK

United States

Matt Perry

+1 415 629 4458
101 Jefferson Drive,
Menlo Park, California, 94025