Key Details
Closed
on Mar 15, 2015
Brand:
HP - Bend The Rules
Release forms required:

Key Details

Closed
on Mar 15, 2015
Brand:
HP - Bend The Rules
Release forms required:

In March 2015, HP commissioned five Australian directors to create short films based on the theme 'Bend The Rules'. These directors received AU$3,000 and HP’s brand new Spectre x360 Convertible laptop – a stunning, ultra-slim convertible PC with a 360° hinge.

The five films are being judged by a public vote, with the winner receiving AU$2,000 and a Spectre x360 Convertible. The films will also be judged by a judging panel convened by HP, with the winner receiving AU$8,000 and a Spectre x360 Convertible.

In April the films were shown on the big screen at an exclusive HP campaign launch event in Sydney, Australia, in front of media, and other special guests.


HP - Bend The Rules

Millennials are the first true digital generation. They’re always on, always asynchronously connected. Technology plays a huge role in their lives and allows seamless integration between their work and social lives – they work hard and play hard!

They have access to unprecedented tools to create, consume and distribute content.

But they’re also a misunderstood generation – with the media often portraying them as self-entitled, self-obsessed and lazy. HP believes that this is wrong – that millennials have a desire to change the world in a meaningful way and leave a lasting social impact.

Bend the Rules is about millennials being creative, doing things differently, and in turn changing society’s perceptions of their generation…

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Filmmakers, Cast & Crew

The following creatives participated in this project.
We have not published videos for this project. Stay tuned!

Official Selections

Client Selection
Processed (People's Choice Winner)
joelmk
Australia
2 2 1
Description
In the near future, a young Asylum seeker must go through the process of Australian-isation in order to be released from his detention facility. He is seated in front of a fully automated computer and forced to answer a series of personal questions. But as the interrogation progresses, the Boy struggles to hide his true identity.
Credits View All (1)

Director

Joel Kohn

Client Selection
Talk The Walk
A DIFFERENT BEAST
Australia
1 1 0
Description
ACE and ROX are two tech savvy millennials, with a taste for entrepreneurship and a insistent approach to life. TALK THE WALK is an obscure look into how attitudes towards doing business have changed, making a statement of how stereotypes no longer have a place in our world that is so rapidly evolving.

Be daring. Be different. Be you.
Client Selection
The Time Tube (Jury Winner)
Toby Morris
Australia
2 1 1
Description
Dr Martin Brundle has invented a time machine!
The problem? It only work for animals...
Credits View All (4)

Filmmaker

Drew English

Drew English

Director of Photography

Yalin Ozucelik

Yalin Ozucelik

Cast

Martin Brundle

Client Selection
The First Fires of Outliers
Edward John Drake
United States
3 0 0
Description
The First Fires of Outliers, Presented by HP "Bend The Rules".

Filmmakers

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