Case Studies Tourism New Zealand - '5X1' campaign

Tourism New Zealand - '5X1' campaign

Focusing on their 'Play More Everyday' message, Tourism New Zealand were looking for videos that could feature their 5 experiences in 1 day (5X1) content theme. We generated 21 films for them via the 5X1 campaign and they immediately commissioned two outstanding Genero directors to create additional campaign films for Queenstown and Rotorua.
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