Case Studies Yoplait - Short films for seasonal content

Yoplait - Short films for seasonal content

General Mills were looking to test a new production model to get entertaining videos to be used throughout the year on the brand's socials, with fresh content for each season. Genero's community were asked to create films showing what is so good about each of the seasons, reinforcing the key brand message of 'It’s So Good' via 270 complete videos.
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