Case Studies Yoplait - short films celebrating the four seasons.

Yoplait - short films celebrating the four seasons.

General Mills were looking for a video production model that would enable them to generate large volumes of engaging video for Yoplait to use across their social media. Genero's community was asked to create films showing "what's so good" about each of the 4 seasons, reinforcing the key brand message of “It’s So Good”, generating enough video content for them to use throughout the entire year.
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