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Optimising existing videos for Facebook, Instagram and mobile

The brief

Dove needed to transform an existing TVC into a range of creative adaptations optimised for use on Facebook and Instagram, and for consumption on mobile.

The work

As a Facebook Marketing Partner, we work closely with Facebook, our clients and community to ensure best practices are followed when producing assets for social and mobile

After reviewing the creative ideas submitted for their brief, Dove commissioned a concept which uses a dynamic motion graphic treatment with clear, simple text and energetic collage layouts. The reimagined videos keep the viewer engaged on smaller screens and across the different environments within Facebook and Instagram.

The final suite of assets included various edits optimised for different key messages, including user-focused, benefit-focused and usage-focused versions.

The results

This content has become the best practice example for Dove teams when producing video content for social and mobile.
Original TVC
Instagram story
1:1, 15 seconds