Vertical/Mobile video

More and more time is being spent on mobile devices and more of that time is spent watching video - in 2016 60% of mobile traffic was video and that is predicted to rise to 72% by 2019. Given the increasing % of media consumed via mobile, brands need to be producing video that is fit for consumption on mobile devices.

Genero's community are experts at creating mobile-focused vertical video or 1:1 video, either from scratch or by adapting existing TV commercials and other video assets.

Reimagining existing assets for digital

Lexus needed to recreate an existing TVC into custom content to engage audiences online, across multiple social media ad formats. In two weeks Genero delivered various creative ideas and filmmakers t

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Long form video to Instagram Stories

Johnnie Walker 'Keep Walking' Instagram Stories

Johnnie Walker commissioned South African filmmaker Peri to promote an existing short film by reworking existing assets into content for Instagram Stories.

YouTube ads created from an existing TVC had an existing TVC but wanted to run a YouTube video advertising campaign and needed content that was fit for the variety of YouTube video ad formats. Within 2 weeks we delivered a 30 second

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