TV advertising made easy with Genero and Sky AdSmart

With a Sky AdSmart targeted media buy and content produced with Genero, the impossible just became possible.

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Genero and Sky AdSmart work together to ensure a level playing field for all brands to use TV advertising.

Our end-to-end video production platform puts a global creative community at your fingertips, whilst Sky AdSmart's revolutionary approach to TV advertising means you can create a highly targeted TV media campaign to suit your budget.

TV advertising, but not as you know it.

How it works

With strategic, creative and process guidance from our experienced team, including Clearcast management, it’s never been so easy to create quality, affordable content at pace.

Post your brief

Provide details such as your budget, objectives and target audience.

Select from multiple creative ideas

Receive pitches from our creative community & select the perfect idea and creator for your brief.

Manage production

Your creator will handle the full production with milestones, feedback, payments and communication managed in the platform.

Deliver your ads

Agree the details of the your media campaign with Sky AdSmart and deliver a targeted TV campaign.

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You set the budget
Removing unnecessary overheads provides quality content at a fraction of the of traditional video production cost.

A stylised, single-take TV commercial to drive website traffic and conversions.

A stylised, single-take TV commercial to drive website traffic and conversions.

Supercharge your creativity
Our huge, global community brings a deep and diverse pool of creative ideas. Tap into their local knowledge to create engaging and authentic content.

A fun and quirky digital ad promoting stopovers in Iceland.

A fun and quirky digital ad promoting stopovers in Iceland.

Quality content, every time
Work directly with highly professional production companies, directors, editors, animators and other creators.

Brand stories told through localised content, delivered in a month.

Brand stories told through localised content, delivered in a month.

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"Investing in video can too often involve a trade-off between creativity, efficiency, or cost. With Genero, we were able to produce a TVC that not just ticked all three, but over-delivered on each. Working with their platform meant we could collaborate with a pool of talented creators from across the world, in a matter of days. Having their support on-hand throughout the creative process was invaluable, and we’d recommend them to anyone looking for a smarter solution to video production."
Alice Apsey Head of Brand and Content, Mahabis
"Our experience using Genero grows with every brief we submit. They perfectly act as a facilitator between the creative teams and the clients, and they focus of the needs of both of them to deliver the final product in the smoothest way possible. Having access to their large pool of professional talent allows you to truly innovate with the content you make"
Nicolas Olivier Marketing Manager, IcelandAir
Quick contact

Do you have a question? Send us a message using the form below and we'll get right back to you.

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Contact our experienced team

Get in touch with our team below to discuss your TV content requirements.

Stefan Zoltowski

Managing Director

+44 7951 347 126
Level 3, Aviation House
125 Kingsway, London, WC2B 6NH, UK

Kirsty Owens

Client Director

+44 7765 062 658
Level 3, Aviation House
125 Kingsway, London, WC2B 6NH, UK