Official and remix music videos for 'I Am'.
The brief
Axwell of Swedish House Mafia was looking for an official music video for his single ‘I Am’ ft. Sick Individuals, but also needed a bigger pool of video content to engage his fan base.
The work
We generated 40 full music videos from 20 different countries. Axwell selected an official music video that has received over 1.9 million YouTube views to date.
Axwell also purchased five extra music videos to use for each remix version of the track, which have collectively garnered another 1 million views on Youtube.
Finalist - Miguel Angel Duran
Finalist - Krizsai Norbert
Finalist - Olivier Mamet
Official Selection - Matthew Laeng
Categories
Related work.
More work
Footage filmed at 50 sporting events around the globe.
Finding the best NZ stories, around the world.
Reaching the next generation of whisky drinkers around the world.
Uber gives female Saudi drivers a worldwide welcome.
Beyond beauty with real stories of inspiring women.
Celebrating motherhood & diversity with an all-female crew.
Stopover in Iceland? Icelandair says why not.
Social content for a whole year for IHG.