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Cinematic mini-documentaries filmed in nine markets

Client: BBC StoryWorks

The brief

BBC StoryWorks is the agile content production agency from BBC Global News, bringing together the BBC’s creative spark and rigorous editorial quality to help brands connect through beautifully crafted storytelling. 

We were excited to support this team with the production of a series of cinematic, mini-documentary style brand films shot in nine different markets. 

The purpose of the series was to showcase the ways in which higher education institutions are instrumental to the development of sustainable and democratic societies; promoting diversity, leadership and social responsibility.

The approach

Before we briefed our network, we developed a creative framework so that all productions would feel consistent and have a shared creative vision.

The Genero platform then provided the BBC with an agile solution to sourcing high quality documentary makers across a diverse selection of markets – Mexico, Israel, Costa Rica, Jamaica, Budapest, Vienna, Kenya, South Africa and Chile. 

The platform tools provided a robust pre-production process and strong reviewing capabilities, allowing the StoryWorks team to manage multiple productions simultaneously and remotely.

This approach delivered high quality content with a fast turn around and within the budget provided, sometimes moving from brief to delivery in just three weeks.

The work

Each film approaches the subject matter in a cinematic and uplifting way. The stories are powerful examples of the impact higher education has on society.

“As a fast paced, global team, we need to produce large volumes of content that meets the high quality standards of the BBC. The Genero platform connects us with talented filmmakers all over the world, allowing us to produce quality content and tell powerful stories with the speed and agility we require. It's a game-changing solution for publishers and other content creators alike”

Nickie Omer, Executive Producer - Programme Partnerships, BBC StoryWorks

View the full series below.

Jamaica

Chile

Budapest & Vienna

Kenya

Costa Rica

South Africa

Mexico

Israel


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