An integrated campaign to show ‘a different view’

Celebrity Cruises worked with Genero to find a creative execution for their brand proposition 'A Different View' to be used across multiple campaigns for their Mediterranean and Caribbean Cruise routes. The team commissioned a UK based Executive Director to shoot the key footage and oversee additional unit directors shooting on locations in Italy and in Spain, producing 9 TVCs, social media and VOD videos, 360 videos, a trade film and a series of photographic stills.