An integrated campaign to show ‘a different view’.
The brief
Celebrity Cruises worked with Genero to find a creative execution for their brand proposition ‘A Different View’ to be used across multiple campaigns for their Mediterranean and Caribbean Cruise routes.
The work
The team commissioned a UK based Executive Director to shoot the key footage and oversee additional unit directors shooting on locations in Italy and in Spain, producing 9 TVCs, social media and VOD videos, 360 videos, a trade film and a series of photographic stills.
90 Second TVC for Caribbean Cruises
30 Second TVC for Caribbean Cruises
30 Second Digital Ad for Mediterranean Cruises
90 Second TVC for Mediterranean Cruises
Fable Films
Fable is an award-winning production company based in Soho, London, and with offices in Hong Kong. They combine the ideas of a creative agency with a cinematic aesthetic and an authentic approach to storytelling, born from a decade of globetrotting journalism & documentary.
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