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An integrated campaign to show ‘a different view’.

Client: Celebrity CruisesCreator: Fable Films

The brief

Celebrity Cruises worked with Genero to find a creative execution for their brand proposition ‘A Different View’ to be used across multiple campaigns for their Mediterranean and Caribbean Cruise routes.

The work

The team commissioned a UK based Executive Director to shoot the key footage and oversee additional unit directors shooting on locations in Italy and in Spain, producing 9 TVCs, social media and VOD videos, 360 videos, a trade film and a series of photographic stills.

90 Second TVC for Caribbean Cruises

30 Second TVC for Caribbean Cruises

30 Second Digital Ad for Mediterranean Cruises

90 Second TVC for Mediterranean Cruises


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Fable Films

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Fable is an award-winning production company based in Soho, London, and with offices in Hong Kong. They combine the ideas of a creative agency with a cinematic aesthetic and an authentic approach to storytelling, born from a decade of globetrotting journalism & documentary.

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