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An integrated campaign to show ‘a different view’.

Client: Celebrity CruisesCreator: Fable Films

The brief

Celebrity Cruises worked with Genero to find a creative execution for their brand proposition ‘A Different View’ to be used across multiple campaigns for their Mediterranean and Caribbean Cruise routes.

The work

The team commissioned a UK based Executive Director James Morgan to shoot the key footage and oversee additional unit directors shooting on locations in Italy and in Spain, producing 9 TVCs, social media and VOD videos, 360 videos, a trade film and a series of photographic stills.

With a focus on authenticity, the videos were shot with locals, staff and travellers, meaning no actors or models were used. It was an easy challenge for the director, who combined cinematic techniques with a documentary approach to create the unique travel video series.

"James is an exceptionally talented director; he got under the skin of our brief and not only delivered this but smashed goal posts out of the park. Always with a keen eye, James was able to find the best opportunities both out in destination and on board."

90 Second TVC for Caribbean Cruises

30 Second TVC for Caribbean Cruises

30 Second Digital Ad for Mediterranean Cruises

90 Second TVC for Mediterranean Cruises


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Fable Films

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Fable is an award-winning production company based in Soho, London, and with offices in Hong Kong. They combine the ideas of a creative agency with a cinematic aesthetic and an authentic approach to storytelling, born from a decade of globetrotting journalism & documentary.

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