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‘Snackable’ recipe videos for Facebook.

Client: ContikiCreator: Lika Sidorova

The brief

Contiki wanted to use the popularity of online food content to reach and engage potential travel customers via their 507K owned Facebook audience.

The work

Genero delivered a suite of 20 ‘snackable’ Facebook videos, all creatively linked to different Contiki travel destinations, to inspire interest in different travel experiences. They received a range of different creative angles to select from and received all of the finished content within 6 weeks of launching their brief.

Phone

Pav nests

Phone

Rainbow cupcakes


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Lika Sidorova's avatar

Lika Sidorova

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Lika is a director and produced based in Russia. In 2014, Lika graduated from Wordshop Academy - an AD School created under BBDO supervision – where she studied music video directing. She has since directed several music videos, while her industry experience in Marketing & PR has also led her to work with animation studios Wizart Animation, Toonbox and RIKI Group.

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