High quality lifestyle photography to ‘Celebrate Living’.

Client: FWDCreators: Janie Chartier, xaviertera

The brief

FWD were looking for an experienced photography team to produce 130+ high quality images that brought to life the FWD brand promise – to help people ‘Celebrate Living’.

The campaign would be distributed across social media, digital platforms, print and out-of-home media channels in South East Asia, so the commissioned team needed to be experienced in producing photography for big brands and large advertising formats.

The approach

Award-winning Tokyo based production house Twin Brains were commissioned for this project. The shoot took place in two different cities – Singapore and Tokyo, capturing a large range of indoor and outdoor lifestyle activities.

The images are positive and inspiring, enabling FWD to authentically present their brand promise of helping people enjoy their lives as they wish to, with endless possibilities.

The work

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Janie Chartier

Janie & Xavier (below) are from Tokyo based production house Twin Brains, an award-winning team with expertise in commercial advertising, series, and films. Specialized in still and motion images, Twin Brains operate in an agile and collaborative manner that brings all the necessary capabilities together from day one. Working with teams all over the world gives them a strong knowledge of how to handle big productions locally and abroad.

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xaviertera

Co-founder & photographer Xavier Tera has shot content in over 14 countries from Mazda & Lululemon campaigns to Bon Appétit and GQ lifestyle editorials. Xavier believes in producing content that connects people through powerful storytelling and high production value.

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