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Drool: Recipe videos win every time.

Client: Great British ChefsCreators: Clipstone, KASH

The brief

Great British Chefs have an owned audience of 1.2M foodies on their hub, and monetize this audience through 3rd party advertisers. They came to Genero for help producing engaging content for their advertisers.

The work

We produced video recipe content for brands like Encona and Fever Tree for Great British Chefs to distribute across their owned channels. Our first Encona content delivered over 750k views, the highest video engagement on the site at that time.

Jerk Chicken Sub by Clipstone

Brazilian BBQ Beef by Clipstone

Citrus and Herbaceous Gin & Tonic by KASH

Fresh and Floral Gin & Tonic by KASH


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Clipstone

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Clipstone is an East London based production house that has worked with Microsoft, Virgin, ITN Productions, Global Entertainment, Deliveroo and TriggerBuzz amongst others. The team love to produce beautiful, captivating content, approaching new projects as opportunity to tell stories in unique, personal ways.

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KASH's avatar

KASH

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Kash is a creative-thinking production company. They make content, commercials, music videos, documentaries and drama for agencies, brands and sometimes just for fun.

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