Cleverly repurposing Kardashian content for Instagram.
NBC Universal, via Mediacom, were looking to run an Instagram Stories campaign to drive subscriptions to their reality TV subscription service, Hayu. The brief provided the Genero community with full episodes of the Kardashians and left the creative idea open on how to use the content to create 5 different Instagram Stories ads to use across the campaign. Genero's community pitched a range of creative angles on leveraging the existing assets within 5 days from the brief being launched, to optimise the content for the vertical format and Instagram Stories platform, while ensuring the ads worked together as part of the same campaign. The final ads each concentrated on one of 5 themes (Love, Money, Family, Drama and Romance), using the content, voiceover and call to action to drive subscriptions.
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