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Our HP Christmas ad was their best performing. See why.

Client: HPCreator: Cardinal Collective

The brief

HP needed emotional video content to use during the holiday season, and came to Genero with a short timeline.

The work

Within a week we delivered a huge selection of great filmmakers and ideas to choose from, and the commissioned Genero creator Riley Hanlon who delivered the final video within another week.

The content certainly tugs on the heartstrings and quickly became HP’s best performing social content for the season.

"Riley and his team were top notch! They delivered a moving pitch, were very easy to work with, helped us move at a record pace, and delivered a video that within 24 hours of posting became our best social performing post for the month"


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Cardinal Collective

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Riley Hanlon of Cardinal Collective is a director and cinematographer based out of Boulder, Colorado. Riley has a focus on adventure, documentary, and branded content; telling stories worth sharing.

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