View case study
Social content for a whole year for IHG.
The brief
IHG Rewards Club needed a diverse selection of social videos to drive app installs across multiple markets in a fresh and engaging way. Following a successful test phase, the content will be promoted on Facebook and Instagram for a full year.
The idea
With the campaign kicking off in under a month, Genero Creator, Sitcom Collective delivered a solution that combined high quality stock video, text supers and animation to create highly engaging mobile-first videos.
The campaign provides a 6-10-second escape to 9 key destinations across Asia and Australia using the two themes of food and travel, while also highlighting the ease of booking hotels via the IHG app.
The results
- 220
- Unique video ads created
- 12x
- Increase in app installs vs the previous year’s campaign, beating IHG’s target by 151.9%
- 30.67%
- Avg. View Through Rate, surpassing the industry benchmark by more than 10%.
- 5,776,029
- Positive engagements on Facebook & Instagram compared to 2,641 for the previous year’s campaign
The work
Coffee, Australia, 4:5
Ramen, Japan, 1:1
Korean BBQ, 4:5
Sitcom Collective
Sitcom Collective (based in Norrköping, Sweden) have a focus on storytelling, working with a wide array of national and international clients including ABB, Sandvik, Stadium, Ericsson and IKEA.
Join now to view full profileRelated work.
A disruptive campaign to capture the imagination of post-lockdown travellers.
A curated creator network delivering fresh, localised content for TikTok.
Capture the beauty and craft of Old Parr whisky in detail.
Taking Nespresso Talents to a whole new level.
A global production solution for B2B content marketing.
Providing an agile creative model for Fitbit's marketing services structure.
Epic and ambitious CGI universe for ‘Country Squire’.
Bringing existing wine label illustrations to life through animation.