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Social content for a whole year for IHG.

Client: IHG Rewards ClubCreator: Sitcom Collective

The brief

IHG Rewards Club needed a diverse selection of social videos to drive app installs across multiple markets in a fresh and engaging way. Following a successful test phase, the content will be promoted on Facebook and Instagram for a full year.

The idea

With the campaign kicking off in under a month, Genero Creator, Sitcom Collective delivered a solution that combined high quality stock video, text supers and animation to create highly engaging mobile-first videos.

The campaign provides a 6-10-second escape to 9 key destinations across Asia and Australia using the two themes of food and travel, while also highlighting the ease of booking hotels via the IHG app.

The results

220
Unique video ads created
12x
Increase in app installs vs the previous year’s campaign, beating IHG’s target by 151.9%
30.67%
Avg. View Through Rate, surpassing the industry benchmark by more than 10%.
5,776,029
Positive engagements on Facebook & Instagram compared to 2,641 for the previous year’s campaign

The work

FoodTravel
Phone

Coffee, Australia, 4:5

Phone

Ramen, Japan, 1:1

Phone

Korean BBQ, 4:5


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Sitcom Collective

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Sitcom Collective (based in Norrköping, Sweden) have a focus on storytelling, working with a wide array of national and international clients including ABB, Sandvik, Stadium, Ericsson and IKEA.

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