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Social content for a whole year for IHG.
The brief
IHG Rewards Club needed a diverse selection of social videos to drive app installs across multiple markets in a fresh and engaging way. Following a successful test phase, the content will be promoted on Facebook and Instagram for a full year.
The idea
With the campaign kicking off in under a month, Genero Creator, Sitcom Collective delivered a solution that combined high quality stock video, text supers and animation to create highly engaging mobile-first videos.
The campaign provides a 6-10-second escape to 9 key destinations across Asia and Australia using the two themes of food and travel, while also highlighting the ease of booking hotels via the IHG app.
The results
- 220
- Unique video ads created
- 12x
- Increase in app installs vs the previous year’s campaign, beating IHG’s target by 151.9%
- 30.67%
- Avg. View Through Rate, surpassing the industry benchmark by more than 10%.
- 5,776,029
- Positive engagements on Facebook & Instagram compared to 2,641 for the previous year’s campaign
The work
Coffee, Australia, 4:5
Ramen, Japan, 1:1
Korean BBQ, 4:5
Sitcom Collective
Sitcom Collective (based in Norrköping, Sweden) have a focus on storytelling, working with a wide array of national and international clients including ABB, Sandvik, Stadium, Ericsson and IKEA.
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