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Beautiful long form content adapted for Instagram.

Client: InterContinental Hotels & ResortsCreator: Ignacio Perez Sineriz

The brief

InterContinental Hotels & Resorts had a number of long form brand videos and TV commercials that they needed adapted for Instagram and mobile consumption.

The work

They tapped into the social media and mobile expertise of our community to transform their existing assets into compelling ads for Instagram stories and Instagram feed. The adaptations maintained the mood and style of the original content, while being optimised for the Instagram platform and mobile devices.

The ads were delivered across Japan, the UAE, Singapore and Australia.

The results

5 Million
Views
35%
Avg Video View Rate (industry benchmark 20%).

The work

Phone
Phone
Phone

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Ignacio Perez Sineriz's avatar

Ignacio Perez Sineriz

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Ignacio Perez Sineriz has over 15 years experience in advertising and filmmaking. A cross-media creative and branding content expert, his career has covered both big traditional agencies and creative boutiques. He currently freelances as a copywriter, creative strategist and content creator.

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