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A set of light-hearted social videos showcasing new ways to pay.

Client: MastercardCreator: Charlie Dennis

The brief

To promote the launch of their new QR code payment feature, Mastercard required a suite of humorous social assets. The videos were to be targeted towards both issuers (banks) and consumers in the APAC market, with a strong focus on Thailand, Cambodia and Vietnam.

The content was to be distributed across digital and social media channels, internal communications channels and at events and needed to feel highly-relevant for consumers in those key markets.

The approach

Multi-award winning director Charlie Dennis was commissioned for this brief through Genero. With a genuine understanding of South East Asian advertising formats and culture, Charlie created a humorous and memorable set of interlinking short clips that highlight the ease of use and functionality of the Masterpass QR, all while keeping the content relevant and local.

The work

No cash? No problem.

Hopped on a taxi but forgot your wallet? No problem.

Ran out of cash while overseas? No problem.

Deliveryman at the door? No problem.


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Charlie Dennis

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Charlie Dennis is a multi-award winning director with his narrative films being screened world-wide. After working on notable feature films such as Star Wars (Ep 8, Rogue One, Han Solo), Spectre, Fantastic Beasts and many many more within the assistant director department, he has now moved on full time to directing commercials, film, music videos and documentary for established clients across the globe.

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