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Movember case study

An animated explainer motivating audiences to put their ‘Mo to work’.

Client: MovemberCreator: Matt Greenwood

The brief

Global men’s health charity Movember came to Genero to create a 60 second explainer video encouraging the USA public to get involved with their cause.

The brief asked for a friendly and energetic video in any style or medium. Movember wanted the video to be simple and straightforward, for distribution across their social media and owned digital channels.

The approach

The brief went out to creators globally, with Canadian animator Matt Greenwood commissioned for the task.  Targeting Mo’bros and Mo’sisters alike, Matt’s animation combined with an encouraging voiceover shows how the process is simple, fun and effective, motivating audiences to raise funds and put their ‘Mo to work’.

The work


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Matt Greenwood's avatar

Matt Greenwood

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Matt is a motion art director who specializes in illustration based motion design. Originally from the UK with a background in fine arts, Matt is now based in Toronto with over 11 years of professional experience working on broadcast, film and commercial projects producing motion graphics design and animation for a variety of clients on a freelance basis.

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