Integrated campaign shows how happy Novotel guests really are.
Novotel needed an overall campaign idea and a suite of video content including 2 x 30 second TVCs and a suite of digital assets. The key campaign objectives were to build brand awareness, showcase their new brand positioning in order to drive more bookings, and to create their desired emotional connection - demonstrating guests' happiness when staying at Novotel. They selected a campaign idea built around the tagline 'There are thousands of stories every second at Novotel' and a UK based director to shoot the content at one of their flagship UK hotels. The content ran across Sky Media Sales, C4, VOD and social media channels.
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