Integrated campaign shows how happy Novotel guests really are.
Novotel needed an overall campaign idea and a suite of video content including 2 x 30 second TVCs and a suite of digital assets. The key campaign objectives were to build brand awareness, showcase their new brand positioning in order to drive more bookings, and to create their desired emotional connection – demonstrating guests’ happiness when staying at Novotel.
Novotel commissioned a UK based director who pitched a campaign idea built around the tagline ‘There are thousands of stories every second at Novotel‘.
The content was shot at one of the brand’s flagship UK hotels, and ran across Sky Media Sales, C4, VOD and social media channels.
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