Integrated campaign shows how happy Novotel guests really are.
The brief
Novotel needed an overall campaign idea and a suite of video content including 2 x 30 second TVCs and a suite of digital assets. The key campaign objectives were to build brand awareness, showcase their new brand positioning in order to drive more bookings, and to create their desired emotional connection – demonstrating guests’ happiness when staying at Novotel.
The work
Novotel and their agency Havas commissioned Paris based creators, SOS IN Bel Air, who pitched a campaign idea built around the tagline ‘There are thousands of stories every second at Novotel‘.
The content was shot at one of the brand’s flagship London hotels, and ran across Sky Media Sales, C4, VOD and social media channels. With the client looking for content that could create an emotional connection within the UK market, the filmmakers created a captivating series with some beautiful visual techniques.
"Throughout the whole project we’ve been really impressed by the high standard of creative development and production. We wanted to develop a TV campaign that brought to life the personality and spirit of our brand, creating a connection with our audience and that’s what we’ve managed to achieve. We’ve loved working with SOS IN BELAIR and are delighted with the final result.”
TVC
TVC
Digital video
Digital video
SOS IN Bel Air
SOS IN Bel Air blends creative direction and production to create uncommon visual content for wild brands and artists. They are based in Tokyo, New York, London, Paris & Amsterdam.
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