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Laundry brand says: “Dirt is Good” in their new TVC.

Omo / Persil

Unilever needed a TVC to launch an exciting new Omo (Australia) and Persil (NZ) product, their EcoActive laundry detergent. The ad would be used across TV, YouTube and Social channels.

We but a brief out to our Community to source a creative idea that would communicate the brands purpose “Dirt is Good”, in conjunction with both the Eco and performance benefits of the product. The brand was seeking to create an asset that evoked an emotional connection from consumers, as well as getting the Eco message across in a way that was different to category norms.

The work

Through Genero, Unilever worked with the production company Sherpa to develop and produce their creative idea. The final content is highly engaging, and showcases how a brands purpose and product benefits can be communicated simultaneously. The main message that the brand is committed to preserving the world’s greatest playground - nature - whilst maintaining the trusted power of Omo/Persil. Thus, Omo/Persil EcoActive is ‘tough on stains, not on nature’.

We’ve had a great time working with Genero on developing our brief and choosing the perfect concept for the NEW OMO/ Persil Eco campaign” said Monique Fehon, Senior Brand Manager, OMO/Persil ANZ, Unilever. “From start to finish we found the team professional, enthusiastic, the process easy to follow and the online platform an easy way to review creative and provide feedback. We would definitely work with Genero again! - thanks team!!

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