Heritage beauty brand, modern digital content strategy.
After producing 15 and 30 second TV commercials for POND’S®, Genero were briefed to adapt the TVC’s into a range of videos optimised for mobile, for use across Facebook and Instagram.
As a Facebook and Instagram Marketing Partner, our creative network are trained in best practices for producing effective content for social and mobile.
Creators pitched ideas on how to best adapt the existing videos into various narratives that would be thumb stopping and impactful in the mobile environment. The POND’S® team commissioned an idea which reframed the footage and optimised the message.
The commissioned creator delivered a suite of assets for use across Facebook and Instagram, including short, optimised videos, animated GIFs and slideshows, utilising visual techniques designed to capture attention.
Original 15 second TVC
9:16, 6 seconds
4:5, 12 seconds
Piotr Tomczyk is a London based creative with years of experience in developing engaging and immersive motion graphics and videos.Join now to view full profile
Related work.More work
Dove’s new social content stops the scroll.
UK TVC finds new success with an Asian adaptation.
Beyond beauty with real stories of inspiring women.
Pivoting to a new production approach during the pandemic.
Cinematic mini-documentaries filmed in nine markets.
Launching iconic Levi’s collaborations in-store.
High quality lifestyle photography to ‘Celebrate Living’.
A selection of our best animation work.