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Qantas brand campaign Genero

We’re not crying, you are! Qantas hits the homecoming nerve.

Client: Qantas

The brief

Qantas partnered with Genero to extend their major ‘Feels Like Home’ brand campaign. They were looking to generate additional video content around a theme that has been central to Qantas for nearly 100 years, bringing people home.

The work

We invited our creative network to either submit treatments to apply for a production grant, or to go straight to production – resulting in an incredibly high calibre of production and storytelling across the 35 films.

Matthew Thorne

Wildebeest

Brosis Films

Joshua Lipworth



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