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Extending a campaign to celebrate Australian diversity.


Australian TV network SBS launched a new ‘Join In’ brand campaign via a TVC, and wanted to extend the campaign into social media with additional video content. The brief invited local filmmakers to celebrate Australian diversity, and there were 30 powerful videos generated from directors based on Australia. Four videos exploring the theme were selected to be screened on air and shared across social media.

    Children playing

    A young refugee's story

    This is our Home

    Shared dreaming and individual stories

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