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How to take a TVC and juice it for social content.

Client: SouqCreator: Johnny Cullen

The brief

Souq.com had an existing TVC that they wanted to adapt and optimise for a  YouTube video ad campaign. They needed a suite of assets that were fit for a variety of YouTube video ad formats.

The work

Within 2 weeks we delivered a 30 second TrueView ad, two 6 second bumper ads and a vertical video for mobile.

Original TVC

TrueView, 30 seconds

Phone

1:1, 15 seconds


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Johnny Cullen

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Johnny Cullen is a motion designer, animator and editor from Ireland.

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