How to take a TVC and juice it for social content.
The brief
Souq.com had an existing TVC that they wanted to adapt and optimise for a YouTube video ad campaign. They needed a suite of assets that were fit for a variety of YouTube video ad formats.
The work
Within 2 weeks we delivered a 30 second TrueView ad, two 6 second bumper ads and a vertical video for mobile.
Original TVC
TrueView, 30 seconds
1:1, 15 seconds
Johnny Cullen
Johnny Cullen is a motion designer, animator and editor from Ireland.
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