Advertising 101: everyone loves dogs.
The brief
SunLife needed a video about getting through the festive season in a lighthearted way, to share with their members and wish them a Merry Christmas.
The work
The final video conveys Christmas through the eyes of pets, which successfully manages to both tug on the heart strings and evoke a smile from the viewer. The Genero creator delivered versions for YouTube and Facebook, incorporating best practices for the different platforms.
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Alex Webb
Alex Webb is a Scottish filmmaker and colourist currently based in Doha, Qatar.
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More work
Pivoting to a new production approach during the pandemic.
Cinematic mini-documentaries filmed in nine markets.
High quality lifestyle photography to ‘Celebrate Living’.
A selection of our best animation work.
Capturing Airbnb's 'Big Gay Stay' at Sydney Mardi Gras.
An engaging brand film and series of explainer videos.
Finding the best NZ stories, around the world.
An emotional story, told in a compelling way.