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Advertising 101: everyone loves dogs.

Client: Sunlife InsuranceCreator: Alex Webb

The brief

SunLife needed a video about getting through the festive season in a lighthearted way, to share with their members and wish them a Merry Christmas.

The work

The final video conveys Christmas through the eyes of pets, which successfully manages to both tug on the heart strings and evoke a smile from the viewer. The Genero creator delivered versions for YouTube and Facebook, incorporating best practices for the different platforms.


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Alex Webb

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Alex Webb is a Scottish filmmaker and colourist currently based in Doha, Qatar.

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