Advertising 101: everyone loves dogs.
SunLife needed a video about getting through the festive season in a lighthearted way, to share with their members and wish them a Merry Christmas.
The final video conveys Christmas through the eyes of pets, which successfully manages to both tug on the heart strings and evoke a smile from the viewer. The Genero creator delivered versions for YouTube and Facebook, incorporating best practices for the different platforms.
Alex Webb is a Scottish filmmaker and colourist currently based in Doha, Qatar.Join now to view full profile
Related work.More work
An engaging brand film and series of explainer videos.
A digital video promoting single malt for Mother’s Day.
Footage filmed at 50 sporting events around the globe.
Finding the best NZ stories, around the world.
Hyper-contextual YouTube bumpers for Kleenex.
A multi-market social campaign for Johnnie Walker.
Generating original TV pilots + supporting a new wave of creative talent.
A multi-market campaign welcoming female drivers in Saudi Arabia.