View case study
Adapting a TVC for different Asian cultures.
Trivago had a successful American TV commercial which they needed to recreate and localise for Korea, Thailand and India.
Through a series of briefs, Trivago commissioned local Genero creators in each market. Each localised film is true to the original creative, but adapted for culture and nuance using local talent and locations.
Trivago received 4 x 30 second TV commercials for Korea, Thailand, Delhi and Jaipur plus 16 x cut down and optimised assets for social media. They also received behind the scenes films for each shoot.
“Genero is a very powerful creative platform for finding the best teams across the world to make your dream video come true, fast and efficiently. It is also a great tool to coordinate the process of creation in one place. It can never get messy again! A perfect solution for shoots, re-edits and many more, that helps us get the best talent and execution”.
Original TVC - America
Localised TVC - Korea
Localised TVC - Thailand
Localised TVC - Delhi
Localised TVC - Jaipur
C O N T E N T E D is an international film production company specialising in commercial and promotional films.Join now to view full profile
Red Films Asia
Wade Muller of Red Films Asia is an Australian filmmaker based in Thailand, with many years of experience creating feature films and commercials across Asia.Join now to view full profile
Kapoor Brothers is an award-winning directing team, specializing in ad films.Join now to view full profile
Shreyom Ghosh is a filmmaker at Big 3 Media, shuffling between Mumbai, Singapore and Hong Kong after finishing a MFA from NYU Tisch School of the Arts.Join now to view full profile
Related work.More work
A selection of our best animation work.
A high energy lyric video for Lindsay Lohan’s return to music.
Crafting an authentic, integrated launch campaign for Japan.
Footage filmed at 50 sporting events around the globe.
Finding the best NZ stories, around the world.
A multi-market social campaign for Johnnie Walker.
Generating original TV pilots + supporting a new wave of creative talent.
A multi-market campaign welcoming female drivers in Saudi Arabia.