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Adapting a TVC for different Asian cultures.


The brief

Trivago had a successful American TV commercial which they needed to recreate and localise for Korea, Thailand and India.

The work

Through a series of briefs, Trivago commissioned local Genero creators in each market. Each localised film is true to the original creative, but adapted for culture and nuance using local talent and locations.

Trivago received 4 x 30” TV commercials for Korea, Thailand, Delhi and Jaipur plus 16 x cut down and optimised assets for social media. They also received behind the scenes films for each shoot.

Sheli Efimova, Creative Producer for trivago's Brand Marketing team said, “Genero is a very powerful creative platform for finding the best teams across the world to make your dream video come true, fast and efficiently. It is also a great tool to coordinate the process of creation in one place. It can never get messy again! A perfect solution for shoots, re-edits and many more, that helps us get the best talent and execution”.

    Original TVC - America

    Localised TVC - Korea

    Localised TVC - Thailand

    Localised TVC - Delhi

    Localised TVC - Jaipur

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