How a colour can rule your whole integrated campaign.
We worked with UK charity Breast Cancer Now and their media agency Carat to engage their audience and encourage them to donate to breast cancer research. Filmmakers were invited to create videos around the themes ‘Look Good. Do Good’ or ‘Bin the Beige’ as part of the ‘Wear It Pink’ campaign.
An extensive media campaign was rolled out for the selected videos, including TV, OOH and social media advertising.
Related work.More work
Footage filmed at 50 sporting events around the globe.
YouTube bumpers multi-ply’d for every watching occasion.
Reaching the next generation of whisky drinkers around the world.
Uber gives female Saudi drivers a worldwide welcome.
What does the young shopper want? Denim.
Dove’s new social content stops the scroll.
Stopover in Iceland? Icelandair says why not.
Social content for a whole year for IHG.