How a colour can rule your whole integrated campaign.
The brief
We worked with UK charity Breast Cancer Now and their media agency Carat to engage their audience and encourage them to donate to breast cancer research. Filmmakers were invited to create videos around the themes ‘Look Good. Do Good’ or ‘Bin the Beige’ as part of the ‘Wear It Pink’ campaign.
The work
An extensive media campaign was rolled out for the selected videos, including TV, OOH and social media advertising.
Related work.
More work
A selection of our best animation work.
A high energy lyric video for Lindsay Lohan’s return to music.
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A digital video promoting single malt for Mother’s Day.
Footage filmed at 50 sporting events around the globe.
Hyper-contextual YouTube bumpers for Kleenex.
A multi-market social campaign for Johnnie Walker.
A multi-market campaign welcoming female drivers in Saudi Arabia.