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Wisr personal loans

A humorous approach to ‘Wisr’ personal loans.

Client: WisrCreator: Vidico

The brief

Wisr builds apps and products to help Australians do more with money, for less. The brand needed to generate original ideas that used smart humour to help highlight the benefits of their personal loans. 

Wisr came to Genero to find a creator to communicate how they provide Australians with a smarter, fairer and Wisr financial alternative. Their aim was to share fresh, honest and energetic content across Youtube and Facebook which related to their audience and the struggles they have with current financing options.

The approach

The commissioned Genero creators were Evan and Michael from the Australian production company Vidico. They pitched a confident and witty idea that utilised both live-action and animation. 

The team at Vidico created the Wisr video with a humorous and upbeat aesthetic that resonated with Australian audiences, whilst still emphasising the benefits Wisr provides over traditional financing options.

The work


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Vidico

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Vidico are a video production agency that creates memorable content for products, brands and platforms. They believe strongly in using storytelling to help create meaningful relationships — through transparency, clarity trust, and memorability. They've taken this philosophy and worked alongside some of the world’s top brands including Salesforce, Citibank, Amazon, Digital Ocean, Koala, Algolia, and Clarifai.

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