How to nail original, seasonal content.
The brief
General Mills were looking to test a new production model to get entertaining videos to be used throughout the year on the brand’s socials, with fresh content for each season.
The work
Our creative network were asked to create films showing what’s so good about each of the seasons, reinforcing the key brand message ‘It’s So Good’ via 270 complete videos.
Spring
Summer
Summer
Summer
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