How to nail original, seasonal content.
The brief
General Mills were looking to test a new production model to get entertaining videos to be used throughout the year on the brand’s socials, with fresh content for each season.
The work
Our creative network were asked to create films showing what’s so good about each of the seasons, reinforcing the key brand message ‘It’s So Good’ via 270 complete videos.
Spring
Summer
Summer
Summer
Related work.
More work
Taking Nespresso Talents to a whole new level.
A global production solution for B2B content marketing.
Providing an agile creative model for Fitbit's marketing services structure.
Epic and ambitious CGI universe for ‘Country Squire’.
Bringing existing wine label illustrations to life through animation.
Explosive Ben & Jerry's social campaign over-performs on all platforms.
Cinematic mini-documentaries filmed in nine markets.
High quality lifestyle photography to ‘Celebrate Living’.