HP X Genero: Collaborating + Filmmaking for #KeepReinventing

As part of a global rebrand, client HP have been producing content across the world under their ‘Keep Reinventing’ campaign. Collaborating with HP across three key markets, Genero launched briefs in the United Kingdom, Germany and France, inviting local directors to pitch original short film concepts featuring the HP ZBook Studio Mobile Workstation.

After an incredible response to the briefs, directors Stéphanie Artaud (France), Joshua Jackson (UK) and Carlo Opperman (Germany) were all commissioned! Watch their short pieces below.