A smarter, faster, more affordable way to create video content.

We combine a global community of professional creators with a leading-edge software platform to produce beautiful video content for the world's leading brands and music artists. Our expert team will support you through every step of the process.

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Quality content, every time
Work directly with the highest quality community of professional creative teams in every corner of the globe. Save time and cost, without sacrificing quality.

Beautiful script and film on the story of the Grants process, from barley to bottle.

Beautiful script and film on the story of the Grants process, from barley to bottle.

Supercharge your creativity
Don't limit yourself to a few ideas. Our huge community brings a deep and diverse pool of creative ideas to every brief, to give you fresh perspectives and more choices.

Hilarious mockumentary promoting the new HP ZBook to young German creatives.

Hilarious mockumentary promoting the new HP ZBook to young German creatives.

Tap into local culture
Find creative teams in any corner of the globe with a deep understanding of your target market. Utilise their local knowledge to create engaging and authentic content that resonates culturally.

An existing creative idea and TVC used in the US, reimagined for the Korean market.

An existing creative idea and TVC used in the US, reimagined for the Korean market.

Be more nimble
Drastically reduce production times and be more responsive to the market. Our community is always on and available 24/7, and our platform makes the end-to-end process simple, collaborative and efficient.

Local creators to shoot footage within days, in Azerbaijan, Nepal, Brazil and more!

Local creators to shoot footage within days, in Azerbaijan, Nepal, Brazil and more!

A fraction of the cost
Removal of unnecessary overheads and an incredibly efficient process provides quality content at a fraction of the traditional video production cost. Reduce cost and make every dollar work harder.

Launched the new Harp logo with a budget that would traditionally only cover ideation.

Launched the new Harp logo with a budget that would traditionally only cover ideation.

Post your brief

Provide details such as your budget, objectives and target audience.

Receive creative ideas

Creators respond with their pitches for your brief content.

Select a creator

Using our collaboration, shortlisting & messaging tools.

Manage production

Manage milestones, feedback, payments, releases, & final delivery.

How it works

Are you a music artist or label looking for a faster, smarter, more affordable way to create video content?

Connect with the world’s biggest pool of professional creatives today.

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"Genero belongs to a new theme of marketplace collaboration and resource sharing that will change the way companies achieve their goals, just as things like Airbnb and Uber are changing the way people live."
Gem Laforteza Global Brand Manager - closeup
"Genero's platform is at the forefront of video production on demand, setting a new bar for what it means to produce video at scale. In the age of mobile, capturing people's attention requires moving fast."
Philip Hur Partner Development Manager