Bring fresh creativity to your artists and their music video content, sourcing and collaborating with a new pool of global creative talent, via a platform and workflow that delivers unprecedented speed and efficiency.
A deep heritage in music.
In 2009, we launched Genero exclusively in the music industry, providing a new model for artists and labels to create music videos. Since then, Genero has been a trusted partner of every major record label and some of the biggest names in music.
A global music video solution, driving creativity and efficiency.
Fresh, diverse creativity.
Every brief launched on Genero receives a deep, diverse pool of creative ideas and treatments, delivering fresh, original creativity that engages audiences across any platform.
Source new directors.
Discover new director talent to add to your existing roster, as well as production companies, animators, editors, motion designers, photographers and other creatives.
Any type of content.
From full-length music videos to lyric videos, social content, and live performance footage, our creative network covers every creative capability, so you can create any type of content for music releases.
Streamline your production workflow.
Our platform tools replace inefficient manual processes, reducing the time and cost of unnecessary admin around sourcing creative talent, legal contracting, payments, creative feedback, approvals, and more.
Celebratory music video for The Doors by award-winning creatives.
To celebrate 50 years since The Doors’ iconic album ‘L.A. Woman’, Rhino Records came to Genero to source creative ideas and an official music video for ‘Riders On The Storm’.
With 80+ creative treatments received from all corners of the globe, internationally recognised, Paris-based director duo Brendo+Gonfiantini were commissioned. The duo delivered an incredible, psychedelic trip through time and space that perfectly pays homage to the era, band and music - resulting in over 4.4+ million views across YouTube and Facebook.
Music videos and event visuals for French electro music project, M83.
Genero was tasked with producing the official music videos for three different M83 songs – ‘Steve McQueen’, ‘Intro’ and ‘Moonchild’ – as well as live visuals for a special performance at the Hollywood Bowl with the LA Philharmonic Orchestra.
We generated over 100 full music videos using directors across the globe, while driving hundreds of thousands of social interactions across M83’s social channels.
YouTube views on final videos