We launched in 2009 with a vision to use technology to build a better way to create, helping brands to harness the power of human creativity.

Everything we do is driven by a core mission - to build the leading creative ecosystem, combining diverse human creative talent, advanced technology and the world’s best marketers.

Launched in 2009 by Mick Entwisle and Andrew Lane in Australia, Genero means ‘to create’ in Latin. Our vision from day one was to build a company with creativity at its heart.

We launched in the music industry to transform the traditional music video model, giving creatives opportunities to make official videos for some of the biggest names in music - The Doors, Robert Plant, Muse, Duran Duran, Linkin Park, James Brown, Moby, Mark Ronson, Damon Albarn, Ringo Starr and George Harrison to name a few.

Fifteen years on, we've used those foundations to build a creative and production solution for marketers across every category, as well as a home for the world's best independent creative businesses and talent.

We now have teams in eight strategic locations worldwide, a creative community of over 130k in all corners of the globe, an end-to-end creative and production platform and a solution that's trusted by some of the world’s best brands.