About

Genero is a global creative and production platform that connects brands with a network of over 130,000 independent creatives to produce culturally relevant, high-quality content at scale.

1500+ clients

130K creatives

8 global offices

Creative and production teams on the ground, in every corner of the globe.

Vision

Transform the way marketers and creatives collaborate

We launched in 2009 with a vision to use technology to build a better way to create, helping brands to harness the power of human creativity.

Mission

To build the leading creative ecosystem

Everything we do is driven by a core mission - to build the leading creative ecosystem, combining diverse human creative talent, advanced technology and the world’s best marketers.

Story

Genero was built by marketers, for marketers

Launched in 2009 by Mick Entwisle and Andrew Lane in Australia, Genero means ‘to create’ in Latin. Our vision from day one was to build a company with creativity at its heart.

We launched in the music industry to transform the traditional music video model, giving creatives opportunities to make official videos for some of the biggest names in music - The Doors, Robert Plant, Muse, Duran Duran, Linkin Park, James Brown, Moby, Mark Ronson, Damon Albarn, Ringo Starr and George Harrison to name a few.

Fifteen years on, we've used those foundations to build a creative and production solution for marketers across every category, as well as a home for the world's best independent creative businesses and talent.

We now have teams in eight strategic locations worldwide, a creative community of over 130k in all corners of the globe, an end-to-end creative and production platform and a solution that's trusted by some of the world’s best brands.

Our Leadership Team

Our team has extensive experience in the marketing and advertising industry.

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Mick Entwisle

Co-founder & CEO

MelbourneLinkedIn

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Andrew Lane

Co-founder & CEO

MelbourneLinkedIn

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Chloe Lane

Managing Director - Global Client Solutions

Gold CoastLinkedIn

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Carol Lara

Managing Director - LatAm

São PauloLinkedIn

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Stefan Zoltowski

Managing Director - EMEA

LondonLinkedIn

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Chris Dodson

Managing Director - AU & NZ

SydneyLinkedIn

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Catherine Graves

Global Head of Marketing

AdelaideLinkedIn

We have teams in every major advertising region ensuring local expertise and global support for all our clients.

Meet the team

New York

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São Paulo

Singapore

Melbourne

Sydney

New York

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Melbourne

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New York

San Francisco

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Melbourne

Sydney

Why choose Genero?

1

Human creativity

We help brands harness the power of human creativity to drive impact.

2

Efficiency

Our platform and model accelerates time to market while significantly reducing costs.

3

Flexibility

Scale your creative needs with ease, without the overheads or complexity of traditional agencies.

4

Diversity

Access a global network of diverse creatives to generate ideas that connect authentically with your audience.

We're trusted by some of the world's best brands to deliver creative solutions that drive brand growth and connect with audiences.

Browse case studies

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