An official music video for The Doors, 50 years on.
To mark 50 years of The Doors' 'L.A. Woman', Rhino Records wanted a modern take on an official video for 'Riders On The Storm'. From 80+ pitches, Genero connected them with Cannes Lions-winning duo Brendo+Gonfiantini, whose psychedelic film has passed 22 million views.
To mark 50 years of The Doors' legendary album 'L.A. Woman', Rhino Records came to Genero for creative ideas and an official music video for one of the band's most celebrated songs, 'Riders On The Storm'. More than 80 creative treatments came back from directors around the world.
The label chose Brendo+Gonfiantini, the Brazilian-born, Paris-based directing duo fresh from winning the Cannes Lions Grand Prix in Entertainment for Music. Their film blends XR, in-camera VFX and 3D animation into a psychedelic trip through time and space, a homage to the era, the band and the music, and exactly the modern take the label and the band's management were looking for.
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