Effective, best practice TikTok content.
As an official TikTok Creative Partner, Genero’s network of talented creatives help brands produce fresh, entertaining and effective content for the platform, supported by our in-house team of TikTok experts.
Supporting TikTok as both a client and a partner.
TikTok has an on-going need for relevant, local content to drive app downloads across different global markets. In collaboration with TikTok, we’ve further optimised the production process for speed and scale by:
Curating pools of creatives in each target market.
Incorporating monthly performance insights on key trending topics into the briefs, for a creative feedback and optimisation loop.
Delivering a bespoke post production model which decouples the live-action and post-production process.
Turning live-action content around in as little as 5 days.
THOUSANDS
of assets delivered
74+
unique creators engaged
14
different countries
A viral TikTok Branded Effect for Netflix.
Netflix was looking for an innovative way to grow awareness of the much anticipated final season of Money Heist (La Casa de Papel) in Brazil.
So that fans could actively participate in promoting the show, they produced an original song and launched a Branded Hashtag challenge on TikTok encouraging fans to duet with the artist. They came to Genero to create a Branded Effect filter that would enhance the challenge, putting fans at the heart of the conversation and generating valuable earned media.
1.1B
views generated
144M+
interactions
454K+
unique users created content
Youthful, energetic TikTok ads produced at speed and scale.
PatPat needed highly engaging TikTok videos to help raise brand awareness in the U.S. market, where competition is fierce with legacy and boutique brands fighting for the same share of the kids apparel basket.
Through Genero, PatPat sourced creative teams to create a suite of 60 in-feed TikTok videos in just 6 weeks, whilst also producing an exciting Top View ad in under a month.
Made at incredible speed, the assets help communicate the ease and affordability of online shopping with the brand while promoting PatPat in a fun and shareable way.
A simple, streamlined process.
1
Post your brief on Genero
Use our simple online form to outline your brief, brand and objectives.
2
Receive detailed creative ideas
Review and shortlist creative proposals, along with past examples of work.
3
Select the best treatment
Choose your favourite creative idea and move your brief into production.
4
Production
Our workflow tools cover the full process, including payments, legals, feedback and approvals.