60 TikTok ads in six weeks for PatPat.
To win attention from young US parents on TikTok, kids' apparel brand PatPat needed volume: vibrant, fast-paced videos, fast. Genero delivered 60 TikTok videos in six weeks, followed by a high-energy TopView ad that brought youthful momentum to the brand.
PatPat, an online kids' apparel brand, needed to win attention in the US, where legacy and boutique brands fight for the same share of the basket. That meant TikTok, and it meant volume: vibrant, fast-paced videos speaking to young mums about the quality and affordability of PatPat products.
The project delivered a suite of 60 TikTok videos in just six weeks, each built around fun or special parenting moments and the ease of shopping with the brand.
A TopView ad followed in under a month, all lively music, dancing families and quick cuts, bringing a youthful energy to the PatPat name at the very top of the TikTok feed.
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