Youthful, energetic TikTok ads produced at speed and scale for PatPat.
The challenge
PatPat, an online kids apparel company, needed to produce a series of highly engaging TikTok videos for the U.S. market, where competition is fierce with legacy and boutique brands fighting for the same share of the basket.
In typical TikTok fashion, the videos needed to be vibrant and fast paced, highlighting the quality, affordability and popularity of PatPat products to their ‘young mom’ target audience.
The approach
Through Genero, PatPat sourced Studio Hansa and Woolgather Films to create a suite of 60 TikTok videos in just 6 weeks, each focusing on special or fun parenting occasions, whilst communicating the ease and affordability of online shopping with the brand.
A TopView ad was also produced in under a month to help raise brand awareness, promoting PatPat in a fun and shareable way. Tailored for TikTok audiences, the lively music, dancing families and cut transitions bring a youthful energy to the PatPat name.
The work
Woolgather FIlms
Manchester-based production company covering both domestic and international projects. Servicing a wide variety of briefs, from music videos to short dramas, capturing events of all scales and documentaries of all ambition.
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Studio Hansa
Award-winning, full service, moving image studio based in Hoxton, London.
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