Powering L'Oréal's social content engine.

Beauty moves faster than traditional production models can keep up, and a house of brands like L'Oréal needs more content, for more platforms, without ballooning budgets. Genero has worked with L'Oreal for over 10 years, powering social creative for brands like NYX, Maybelline and Kiehl's, delivering 550+ briefs through one connected system.

The Challenge

Digital has reshaped beauty. New brands enter the market constantly, most of them born on social, and customer expectations move just as fast. For a house of brands like L'Oréal, staying front of mind means producing more content, across more platforms, at a pace the traditional production model was never designed for.That pressure lands on agencies and in-house teams alike: deliver more content, better tuned to each platform, at volumes the budgets were never built for.

Solutions:: Creator Content
Social Creative
Content type:: CGI & Animation
Social
YouTube
Original Content
Digital video
Region: Multi-market
North America
South America
Industry: Beauty

The Approach

Over 10 years we've worked with L'Oréal to refine a bespoke content production model for brands including NYX, Maybelline, Kiehl's, Biolage and Thayers.It starts with the right creative partners. A curated network of social creators, production companies, animators, motion designers and editors. All onboarded to L'Oréal's brands, ready to brief on demand.The platform keeps everything moving, and our team manages the process end to end. L'Oréal teams brief once and scale social-first content in one connected system.Our partnership includes:- An always-on creator content program- Original digital campaigns- Transformation of existing assets, including TVCs and print, into social-first video