Our solution

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Generating social assets for L’Oréal brands at scale.

Client: L’Oréal

The challenge

Digital transformation in the beauty industry is well underway, with new brands and competitors continually entering the market and ultimately shifting customer expectations and needs.

This transformation has created enormous pressure on agencies and internal resources to deliver increasingly more relevant, optimised content to the market at greater volumes and within constrained budgets.

The approach

Together we developed a highly efficient production model, bespoke to L’Oréal’s needs for brands such as NYX, Biolage, Maybelline, Kiehl’s and Thayers.

A curated network of production companies, animators, motion designers, editors and other creators are trained in best practices for each L’Oréal brand, as well as the different online platforms.

The platform tools streamline the process, allowing L’Oréal brands to scale production of best practice, mobile-first assets for platforms like Facebook, Instagram, YouTube, TikTok and Snapchat with huge time and cost savings.

  • Transform existing assets, including TVCs and print campaigns, into optimised mobile-first videos at speed
  • Produce original, digital campaigns
  • Developing cost effective ‘Professional Generated Content’ to live authentically on TikTok
  • Creating professional influencer content
Completed briefs
Different L'Oréal brands
Optimised assets

“I’ve never experienced a partnership quite like Genero in my 7 years in digital marketing. The collaboration truly delivers the fastest, most efficient, and effective creative. From creative strategy to project management they truly have helped our brand bring to life thumb stopping video content that has moved the needle for our brand growth.”

Tayler Bomberger, Senior Manager - PR, Paid Social, Content Strategy & Influencer Partnerships | L'Oréal

The work

View a selection of our work with L’Oréal below.


Kiehl's - Holiday campaign created from existing assets.


Kiehl's - Optimised Facebook ad


Ulta - Create a multi-product campaign from existing assets.


Thayers - ASMR campaign


Thayers - TikTok ad


Thayers - Original lab science campaign


Color & Co - Optimised Facebook ad


Urban Decay - Optimised Story ad


NYX - Virtual Try-On campaign


NYX - Snapchat campaign


Maybelline - Facebook poll ad

Carol's Daughter - Original campaign

NYX - Optimised Walmart TV ad

Essie - Optimised social campaign

Essie - Optimised influencer campaign

Related work.

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