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Generating social assets for L’Oréal brands at scale.
Digital transformation in the beauty industry is well underway, with new brands and competitors continually entering the market and ultimately shifting customer expectations and needs.
The pandemic has only accelerated this transformation, meaning individual brand strategies across the L’Oréal portfolio needed to be enhanced and marketed across multiple social media platforms with speed, scale and efficiency in order to remain relevant during and after global lockdowns.
This transformation has created enormous pressure on agencies and internal resources to deliver increasingly more relevant, optimised content to the market at greater volumes and within constrained budgets.
Together we developed a highly efficient production model, bespoke to L’Oréal’s needs for brands such as NYX, Biolage, Maybelline, Kiehl’s and Thayers.
A curated network of production companies, animators, motion designers, editors and other creators are trained in best practices for each L’Oréal brand, as well as the different online platforms.
The platform tools streamline the process, allowing L’Oréal brands to scale production of best practice, mobile-first assets for platforms like Facebook, Instagram, YouTube, TikTok and Snapchat with huge time and cost savings.
- Transform existing assets, including TVCs and print campaigns, into optimised mobile-first videos at speed
- Produce original, digital campaigns
- Developing cost effective ‘Professional Generated Content’ to live authentically on TikTok
- Creating professional influencer content
- Briefs, in 12 months
- Different L'Oréal brands
- Optimised assets
“I’ve never experienced a partnership quite like Genero in my 7 years in digital marketing. The collaboration truly delivers the fastest, most efficient, and effective creative. From creative strategy to project management they truly have helped our brand bring to life thumb stopping video content that has moved the needle for our brand growth.”
View a selection of our work with L’Oréal below.
Kiehl's - Holiday campaign created from existing assets.
Kiehl's - Optimised Facebook ad
Ulta - Create a multi-product campaign from existing assets.
Thayers - ASMR campaign
Thayers - TikTok ad
Thayers - Original lab science campaign
Color & Co - Optimised Facebook ad
Urban Decay - Optimised Story ad
NYX - Virtual Try-On campaign
NYX - Snapchat campaign
Maybelline - Facebook poll ad
Carol's Daughter - Original campaign
NYX - Optimised Walmart TV ad
Essie - Optimised social campaign
Essie - Optimised influencer campaign
Scaling Kimberly-Clark’s digital content production using a tech-enabled creative ecosystem.
A scaled program delivering original, live-action video ads for YouTube advertisers.
Creative diversity and production efficiency for Unilever's global brands.
A global program delivering best-practice Facebook ads.
The Doors celebrate 50 years since their album ‘L.A Woman’ with a psychedelic music video for ‘Riders On The Storm’.
Helping to communicate precise location with global drone content.
A viral TikTok Branded Effect for the final season of Money Heist.
Celebrating the glory of new Cornetto flavours with playful 3D animations.